#40yearsin40quotes

We would like to celebrate our 40 years in business by reflecting on our journey of growth, innovation and taking opportunities. Join us as we discover FlexiForce in a new way with #40YearsIn40Quotes. We created a book with 40 quotes about our FlexiForce and our innovations.

Each week, we will explore a new quote. Click the images for more information!

“In 1980 I started FlexiForce with the idea to provide standard overhead door hardware components to independent European door manufacturers, with short lead times, from a nearby warehouse. Supporting them in growing their business.”

“FlexiForce was first in applying high tension steel to industrial bearing plates. The tensile strength of this steel allowed for material and weight reductions. The needed expertise for reinforcement and tolerances formed a barrier for ‘low-cost-country-copies’.

“Local people, in local language, with local stock. That strategy proved to be key in the market penetration and success of FlexiForce.”

“In co-creation with an important customer, FlexiForce commercialized the cable break device as a vital safety component for industrial doors. By deliberately avoiding patenting this invention, FlexiForce also allowed third parties to increase safety on their own doors.”

“Being local, available, supportive and fast. These are our main assets, and this is what our customers in Central Europe adore. I noticed these characteristics right in the beginning after I joined to FlexiForce and I believe that our success is still based on these as the formula is quite easy: „People are selling to people and people are buying from people!”

“Innovation is often no more than connecting existing products into one new solution. FlexiForce took the USA-based tube shaft and the key-way technology of solid shafts and, in cooperation with a shaft producer, merged these into a new type of shaft: saving material while adding strength.”

“When in 2005 the new European safety legislation and CE-norms came into place, FlexiForce, set up a wide program for ‘cascading’ the Initial Type Testing Reports. All customers could easily join and apply for CE. This saved the ‘assembly industry’.”

“I’m very proud to be part of the history of FlexiForce. It was in 2004 that I invited Bert and Frank to consider starting a local subsidiary in Spain. Today it is a strong base for FlexiForce in the Iberian market. In 15 years, I have gained weight and I have lost hair, but I would like to thank our loyal customers and friends for our success and cooperation.”

“When FlexiForce decided to develop a European range of cable drums, increasing door safety was the first priority. With two safety windings on a drum, the exerted force on the lifting cable connection reduces by 90%. Still the safest solution today!”

“As one of the first ‘Fully Owned Foreign Enterprises’ FlexiForce China started out of a typical hotel room in Wuxi. We all learned by doing. We conquered cultural differences, local bureaucracy, import laws, lack of infrastructure and more. But we did build an impressive presence in China. Thanks to all who supported!”

“Once Frans Meijer decided to start producing torsion springs, FlexiForce soon came up with the concept of shot peening the springs, increasing the lifespan with 40%. Coating in RAL5014 (blue-grey) gave these springs their signature appearance and market recognition. The sales volume exploded.”

“We aimed to make FlexiForce the ‘Apple’ in the overhead door industry.”

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