Worldwide innovations for overhead doors

We will be the North American leader in delivering high value entrance system components through innovative solutions and a culture of continuous improvement.

About Us

FlexiForce, established in 1980, specializes in the design, procurement, production and distribution of hardware and accessories for residential and commercial overhead doors. FlexiForce strongly believes in the market opportunities of independent, often local or regional, door producers worldwide. FlexiForce’s products and services support door companies in offering competitive door solutions to their markets.

FlexiForce’s core competences lie in the design and quality of the products and systems, but even more in understanding the need for an efficient supply chain. This is facilitated through worldwide FlexiForce production and warehouse facilities in Canada, the United States of America, the United Kingdom, the Netherlands, Spain, Hungary, Turkey, Italy, Poland and China.

We boast an enthusiastic, no nonsense team of over 680 people on 15 locations worldwide, dedicated to effectively supplying and servicing more than 3500 customers with hardware components, complete hardware sets and electrical operators for residential and commercial sectional overhead doors.

With all this in place, FlexiForce leads the way in coordinating the efforts to understand the capabilities, needs and desires of the entire supply chain, providing value in price, quality, technology, capacity management, logistics and customer service.


We are not makers of history. We are made by history.
– Martin Luther King, Jr.

We weren’t always the world’s largest independent manufacturer of overhead door hardware. From our humble beginnings in a two-car garage to a 250,000+ square foot manufacturing facility, here are some highlights from our journey.

Helton Industries is founded by Gerhard Rauch and Henry Neels.
Helton’s first shipment of garage door products to Stanley Garage Door in Auburn, Washington.
Helton introduces 2” door track.
Helton introduces heavy duty 3” commercial door track.
Helton expands into the local wholesale market through creation of Westgate Door.
Helton develops fully automated garage door hinge line.
Helton builds new 40,000 sq.ft. manufacturing facility.
Helton begins manufacturing of window frames and decorative inserts for garage doors.
Helton expands building size to 77,000 sq.ft.
Helton introduces pre-packaged hardware kits.
Helton purchases adjacent property and expands to 150,000 sqft of manufacturing area.
Dura-Hem Safety Track is developed.
Horizon Series garage door windows are introduced for seamless inventory transitions.
Helton acquires 12 acres of adjacent land for expansion.
104,000 sq.ft. building erected on new land. Building houses new Spring Plant and Wholesale Division.
Helton expands product lines to include Accessory items such as Weather Seal, Door Lube and Access Controls.
Helton joins FlexiForce, a division of the ASSA ABLOY Entrance Systems Group.
FlexiForce introduces commercial injection frames.

When your values are clear to you, making decisions becomes easier.
– Roy E. Disney

Our vision statement describes what we want to become, and defines our direction for future success.

“We will be the North American leader in delivering high value entrance system components through innovative solutions and a culture of continuous improvement.”

Our core values are statements of the behaviors that support our future success.

Integrity – Being honest and ethical
  • We honor our promises with loyalty and honesty.
  • We make decisions for our customers, suppliers, and people that reflect high ethical standards and respect.
Commitment – Dedicated to a cause or activity
  • We invest and manage for the long-term.
  • We support our local communities.
  • We ensure adequate resources are available to meet the needs of our people and customers.
  • We work passionately.
Communication – An exchange of information between people
  • We spread essential information clearly across the organization.
  • We openly share our thoughts and ideas at all levels.
Teamwork – People working together to achieve a common goal
  • We help each other to be great.
  • We cooperate with each other.
  • We are team players.
Open-Minded – Willing to consider new ideas and points of view
  • We respond with flexibility to unexpected situations.
  • We continuously improve.
  • We openly listen for feedback.
Respect – Recognizing the value of others
  • We show consideration for the whole person, including their family roles.
  • We recognize hard work and results.
Engaged – Actively involved in achieving results
  • We focus completely on work at work and have freedom to focus on home at home.
  • We make things happen.

Sustainability is the key to our survival on this planet and will also determine success on all levels.
– Shari Arison

Sustainability is a driver throughout our value chain; it is an important element in innovation, in sourcing, in production, in employee development, in applying our products and solutions, and in our relation to external stakeholders. Efficient production and reducing environmental impact is our goal.

We have been working for several years to minimize our environmental footprint.  Energy consumption and associated carbon emissions are responsible for most of our impact on the environment. Reduced energy consumption and higher efficiency is therefore a top priority. We also work systematically to reduce the amount of waste generated by our production processes, seek out opportunities to reuse by-products, and participate in a wide variety of recycling programs to minimize the amount of waste being sent to the landfill.

FYE 2017 Highlights:

  • Energy efficiency improved by 6% compared to 2012 levels.
  • Greenhouse gas emissions reduced by 9% compared to 2012 levels.
  • Energy from renewable sources comprises 50% of total consumption.
  • Waste to landfill reduced by 39% compared to 2012 levels.
  • Waste diversion rate of 98%; only 2% of waste produced goes to the landfill.
Manufacturing Capability

Manufacturing is more than just putting parts together. It’s coming up with ideas, testing principles and perfecting the engineering, as well as final assembly.
– James Dyson

With more than twenty high-speed rollforming lines and in-house tooling fabrication, FlexiForce is able to produce almost any profile imaginable. Rollforming and bending lines are PLC controlled for speed and precision. Modern manufacturing techniques allow us to provide fast lead times through flexible production schedules.

We also have extensive experience in providing custom and proprietary hardware solutions. Our engineering teams use sophisticated software to design unique components and profiles according to customer requirements. 3-D solid modeling allows our customers to view their design and make adjustments prior to fabrication of tooling, and then our in-house tool and die shop builds the tooling to the finest specifications. If you have a custom part in mind, or wish to modify one of our existing parts for your application, our sales representatives would be happy to assist.


Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved.
– Mattie Stepanek

FlexiForce is a proud member of the following industry associations:

IDA Logo
International Door Association

The International Door Association was formed in 1996 with the consolidation of the Door & Operator Dealers Association and the Far Western Garage Door Association. IDA is the industry network for professional door and operator dealers and installers, along with their suppliers, who are willing to share their knowledge, information, experiences, and opinions. While IDA represents the entire door and operator dealer industry by promoting the use of professional dealers and installers, it is a truly membership-driven association, relying on the input and feedback of its members to create and deliver programs of real value.

Door & Access Systems Manufacturers Association

DASMA – the Door & Access Systems Manufacturers Association – is the new voice of the industry for manufacturers of residential and commercial garage doors, rolling doors, and door operators and remote controls. The Association was formed by the consolidation of two industry trade associations–the Door & Operator Remote Controls Manufacturers Association (DORCMA) and the National Association of Garage Door Manufacturers (NAGDM)–both of which trace their history back to the 1960s.

CDI Logo
Canadian Door Institute

The Canadian Door Institute was formed in 1971, and incorporated as a non-profit trade-association in 1975, to serve the interests of member-firms engaged in the upward-acting door industry. The association is fully funded by the membership, and is dedicated to the improvement of the door industry. It is a national organization with chapters across Canada, and membership is open to manufacturers, distributors, installer companies (dealers) and suppliers, of upward acting door products, and related items.

California Operator & Door Association

The California Operator & Door Association’s mission is to promote the integrity and professionalism of the garage door and gate industry through consumer awareness and the use of the California licensed contractors.

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